Macworld magazine cover shot on an iPhone

Check this out!! The September edition of Macworld magazine (the US edition) was shot by professional Peter Belanger, using an iPhone 4.  Peter said "I’ve always thought it would be cool to photograph the cover of Macworld magazine using an iPhone as my camera. When the new iPhone 4 was released with the 5MP camera, the editors at Macworld were excited to see if it could be done", and as the cover shot below shows, the answer to their question was, "yes it can be done".

To see photos and read about the shoot, check out Peter's blog.

Source: Peter Belanger: Notes from the Studio

Comments

[gara gillentine]

THAT says it ALL!!! iPhone rules!

[Sion]

It's great to see iPhone work on the covers once again. But I'm seriously unimpressed by the photo/concept chosen... more so when you check the blog for the making off... are you kidding me that in order to take such an anodyne image on an iPhone 4 they had to use such insanely expensive equipment, and lighting, etc? Haven't we all seen mind-blowing iPhone images that have been published or could be at any second, taken with a hand held phone and with natural light, and un--Photoshopped, that look way cooler?

Sometimes I think that for some people it's more about the show than the actual work or magic of what the iPhone really can do by itself in good hands... And when I criticize the show I'm thinking of that recent fashion photo shoot, full of expensive make up, thousands of dollars in light equipment and outrageous Photoshop manipulation. Don't mock the iPhone calling it "the worst camera in the world". Learn how to make it your best ally and the reward will be truly satisfying.

[Paul Miller]

I wonder: if I wipe myself with my iPhone, will someone make a big news article about it?

[Glyn Evans]

@Sion. I completely agree, with the new iPhone 4 they should and could have shot and edited a photo to grace the cover with out the need for fancy lighting and expensive photoshopping. I am sure one day a photo magazine will do just that, take a raw iPhone photo, tweak it on an iPhone, and then use that for their cover.

[Matt]

Sion I totally agree with you. Not to mention why would even need a 60MP camera to shoot a mag cover?

[Marcel Winkel]

Wow! This (pictures at Peter's blog) is pure technical overkill! I bet it could be done with much much less too. (shakeshead)

[Marco]

i would like to see the original picture, because the noise on the coverpicture ist really, really bad, even in this relatively small size

[Paul Miller]

What would have been an even more exciting headline: "Phone call actually made with iPhone! Read 10 page article Now!"

[TimR]

Lighting, scrims, reflectors, tripods: these are not overkill. Trying to shoot a highly reflective surface on a reflective background and get it right in camera is a lot harder than one would think. Expensive photoshopping? Sounds like they just used photoshop to size and check placement. After reading the one blog I would say this was all done more "in camera" than any normal cover shot. Does the Editor's Desk in the magazine add more info to the shot?

Quote: "I wasn’t going to have that same control on my iPhone so I had to ensure the photo looked good and close as possible to final in-camera. During the shoot I would send the image files over to the art director at his computer so he could drop the image into layout. We needed to be sure the scale and crop was perfect."

Quote: "I was extremely impressed with the detail that the iPhone was able to capture. For post production I used two iPhone apps: PhotoForge and Resize-Photo. PhotoForge was used to remove a slight green cast from the photo. Resize-Photo was used to increase the photo from 216 dpi to 290 dpi in order to meet printing requirements."