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Tuesday
Apr192011

New Video App: Movie Looks

DateTuesday, April 19, 2011 at 10:18PM | AuthorGlyn Evans

Instant Hollywood. Movie magic for your iPhone.

App Store Description: Instant Hollywood. Turn your family into movie stars with gorgeous color effects inspired by popular films like Terminator Salvation and Bourne Identity. Cue the soundtrack, ‘cause you’re the superhero behind the lens, adding warmth and character to your iPhone movies and loved ones in a few taps. Movie Looks creates vivid, glamorous, evocative colors and even applies cool film details like widescreen black bars.

These eye-popping cinema treatments are designed with the very same tools used by professional Hollywood filmmakers. Apply your own motion picture magic by choosing edgy action-hero colors, a romantic glow for portraits, or the tint of classic films. Movie Looks turns the movies you like into memories you love, keeping them fun n’ fresh.

The Artsy Details:

  • Work like a film pro: Movie Looks comes from our decade of crafting professional color tools for the Hollywood movie industry, used for movies and TV series like Terminator Salvation and Bourne Identity.
  • Instant movie magic: We took our most popular film treatments and pumped them into your mobile device. Your iPhone can create what film pros have done for years on high-end machines. Please Note: Looks are applied instantly but render times may be lengthy.
  • Color made for mobile: Don’t build your colors from scratch or learn what a vignette is. We’ve done the hard work already, creating one-tap color treatments that really work for mobile videos.
  • Add a burst of cool: Select a video, load it into the app, and choose a rich, colorful preset. Two sliders, one button, results that rock.

Easy In-App Purchases, 8 Looks for $0.99

  • Get more colorful: Each 99¢ preset pack has 8 gorgeous, glamorous looks that you buy in-app and unlock with no extra download.
  • Popular Film Looks: Inspired by motion picture favorites. Shoot your own crime drama, try out a classic war movie, or make a Bourne-inspired spy shoot.
  • Black and White: Adds contrast and highlight. Give the look of silent films, old-fashioned home movies or classic tinted effects.
  • Blockbusters: Modern edgy looks inspired by recent action films. Get the dark tones of Terminator Salvation or saturated Transformers shadows set in widescreen bars.

The Geeky Details:

  • Device Support: iPhone 3GS, iPhone 4, and iPod Touch (gen4). Not supported on the original iPhone, iPhone 3G or older iPod Touch devices due to memory limitations. Future support is planned for iPad.
  • Video resolution: Develops 320x240 and 640x480 on iPhone 3GS, and up to 720p video on iPod Touch and iPhone 4.
  • Resolution options: Choose Half or Full Resolution so you can decide whether to output with fast render speed or highest quality.
  • Import restrictions: Does not yet support videos in portrait mode or movie clips longer than 120 seconds (2 minutes). We do plan future support.
  • Render times: Looks are applied instantly but render times can be long. Choose Half Resolution or use a shorter clip to make the render speedier.
  • Optimized colors: Color treatments are optimized specifically for iPhone 4 and 3GS video. We take care of typical problems like magenta cast and over-brightness, so you don’t have to.
  • Smart pause: Supports iOS 4 ‘suspend & resume’ to interrupt the render so you can take a phone call and return to where you left off. Developing and upload do not take up memory by running in the background.

App Store Link: Movie Looks; Price: £1.79/$2.99/€2.39

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