"The Olloclip is a fantastic 3-in-1 clip on lens for the iPhone 4" - Editor
The Olloclip is a 3-in-1 clip on lens for the iPhone 4, that started life out as a Kickstatrter project back in May of this year. It quickly caught the attention of tech and photography blogs (including the iPhoneography blog), and didn't take long to reach and exceed its funding target, and in July, the Olloclip went on general sale.
I've been playing with the Olloclip now for several weeks, and I have to say, "this 3-in-1 clip on lens is a fantastic bit of kit for your naked (caseless) iPhone 4."
The Olloclip consists of a plastic slide-on mount with 2 aluminium lenses mounted on either side. The Olloclip is very pocketable, weighs next to nothing (20 grams), and comfortably fits inside a shirt, trouser or jacket pocket. On one side there is a 180 degree fisheye lens, whilst on the other is an ultra wide-angle and macro lens.
Fitting the lens to your iPhone is quick and easy, you simply slide the lens on and off, flipping it over to select either the fisheye or ultra wide-angle lens.
Whilst the Olloclip's fisheye lens gives you a 180 degree view, the ultra wide-angle gives you the equivalent view of a 14mm consumer DSLR lens, as compared to the native iPhone 4 lens, which is approximately equivalent to 22mm (please note, this was not scientifically tested, I just compared my iPhone and Olloclip with my Canon 400D and Sigma 10-20mm lens).
As with any ultra wide-angle lens, you will get barrel distortion, and the Olloclip is no exception, but for me the distortion, edge blur and vignetting was acceptable, and can even be used to its advantage with the right subject.
Whilst the Olloclip offers a fisheye and ultra wide-angle view, it also packs an impressive close-up lens. The macro lens, which is revealed by unscrewing the ultra wide-angle lens, allows you to get within 12-15mm of your subject, making it perfect taking close-ups of flowers, insect, coins, or just about anything you can think of, although you will need to use a tripod (like a Joby GorrillaMobile) and mount (like the Glif) to keep your iPhone stable whilst using the macro facility.
What you get for your money?
The Olloclip is not cheap, at $69.95 USD, but then it does consist of a precision ground glass multi-element lens, and aircraft grade aluminium, with the mount being made from a soft plastic material that ensures a snug and secure fit.
So what do you get for your money? Well for $69.95, you get a fisheye, an ultra wide and macro lens, in a choice of red or black, 2 lens caps (one for the fisheye and one for the ultra wide-angle lens), and a microfiber lens cleaning cloth/carry pouch.
So what do I think of the Olloclip 3-in-1 Lens?
Well as I've already mentioned above, whilst not cheap, I think the Olloclip is a fantastic bit of kit, that almost every iPhoneographer would have fun with, and enjoy using, for those bizarrely distorted and sometime surreal shots, ultra-wide interior and exterior views, to stunning close-ups that can reveal what the naked eye can not always see, and as such, the Olloclip gets the iPhoneography blog's "Recommended Award".
Note: If you are an existing iPhone 4 owner, who is planning on upgrading to the new iPhone 5, then I would recommend holding off buying the Olloclip, until the form factor of the iPhone 5 is confirmed.
The Olloclip is available to order now from olloclip.com, priced at $69.95 USD plus shipping (worldwide).